Faculty Research Endeavours

Minor Research Completed

• Ms. Mahnoor Sahrash completed the minor research project on ‘Multi Generational Work Force and its Influence on Teaching Pedagogies in Higher Education Ms.Mahnoor Sahrash ,Faculty ,BMS

Book Publication

• Dr. Mallika Shetty published her Ph.D thesis as a book named ‘Brand Loyalty –A study of select Newspapers ‘ along with her supervisor Prof.S.V.Satyanarayana, Head, Department fo Commerce, Osmania University. It was published by Lambert Academic Publishing. ISBN : 978-3-659-93869-6

Awards conferred

• Dr. Mallika Shetty was awarded the Silver Medal for the Best Paper in Marketing with the title ‘Best Business Academic of the Year 2014’ at the All India Commerce Conference held at KIIT University, Bhubaneswar,Dec 27-29,2014

Research Paper Publication

• Ms. Gabriella Angelina ‘The Juxtaposed realities of Blood Donation as a Social Responsibility and Incentivizing it’ was published in AJANTA-ISSN :2277-5730, Impact Factor -5.5 (www.sjifactor.com)

Research Paper Publication of Faculty with Students

• Dr. Mallika Shetty and Ms.Nikita Aleti, BMS III - ‘Artificial Intelligence: Breathing new life into the Healthcare Industry’, Internationl Journal of Advance and Innovative Research, e-ISSN : 2394-7780, Impact Factor - 7.36 IJAIR
• Ms. Mahnoor Sahrash and Ms.Tanya Malhotra, BMS III - ‘Opportunities in the 4th wave-Using Artificial Intelligence in Financial Decision Making’ -Internationl Journal of Advance and Innovative Research, e-ISSN : 2394-7780, Impact Factor - 7.36 IJAIR
• Ms. Mahnoor Sahrash & Ms. Pragnya Khed, Eshika Reddy BMS II - ‘BREXIT: Exploring a messy Economic Breakup’ in the Seminar Compendium 2019 Published in August 2019, The Paradigm Shift in Business, Management and Economics, Department of BBA Publication, St. Joseph's College of Commerce, Bengaluru, ISBN 9788194086192.
• Ms. Augustina Alphonse & Ms. Minisha Reddy BMS II - ‘Augmented Analytics - The Next Big Thing’ in the Seminar Compendium 2019 Published in August 2019, The Paradigm Shift in Business, Management and Economics, Department of BBA Publication, St. Joseph's College of Commerce, Bengaluru.
• Ms. Mahnoor Sahrash & Akshatha Bhat, Aanchal Gupta BMS II The 4 P’s of Marketing in Indian Cinema : A Case Study Approach, Seminar Compendium 2019 Published in August 2019, The Paradigm Shift in Business, Management and Economics, Department of BBA Publication, St. Joseph's College of Commerce, Bengaluru.
• Ms. Gabriella Angelina & T. Chandana, U Nitya BMS II - ‘ Electronic Human Resource Management (E-HRM) -Will it triumph of misfire?’, Seminar Compendium 2019 Published in August 2019, The Paradigm Shift in Business, Management and Economics, Department of BBA Publication, St. Joseph's College of Commerce, Bengaluru.
• Ms. Gabriella Angelina & Aarushi Gupta, Disha Mundhra,BMS II - ‘The Impact of Digital Payments on Users’, Seminar Compendium 2019 Published in August 2019, The Paradigm Shift in Business, Management and Economics, Department of BBA Publication, St. Joseph's College of Commerce, Bengaluru.

Research Paper Presentation

• Ms. Augustina Alphonse ,Dept. Of BMS and Ms. Gouri Priya, BMS III presented a paper ‘Branding in Social Media and the Impact of Social Media on Brand Image’ at The 71st All India Commerce Conference, Osmania University, December 20-22,2018

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